Andrew Linde

In Between Seeing and Representing:
An Exploration of Visual Expression

Strong design solutions are rarely arrived at by chance and are often inconceivable without an evolutionary process of ideation. Carefully crafted messages that take into account how a reader interprets an image demand the skills of a designer who is in a sense a translator, visualizing abstract concepts in concrete form. My inquiry revolves around the process of representing a salt shaker through a series of visual studies using diverse methods of expression such abstraction, reduction, and stylization. The intention was to investigate the question; What are the limits and possibilities of visual expression in the representation of a simple object? This project is beneficial to the design community as it reinforces the importance of hand, eye, and critical thinking skills working in unity in a profession taken over by the ease of the computer.

Read Andrew’s full research project

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